TikTok is introducing a fresh option that permits them to lessen the quantity of artificial intelligence-produced content appearing in their feeds. This initiative comes as the company announced that it now features over 1 bn AI-generated clips.
Trial and Implementation
The update is undergoing trials over the following weeks before a full-scale rollout. This development comes amid a surge in AI-generated material, driven by recent content generation software.
The Broader AI Trend
Studies have shown that approximately 10% of the most rapidly expanding content creators on another major platform only show content made by AI. A significant portion of this material is classified as “AI slop”, a term for substandard, bulk-generated content that is typically illogical or dreamlike.
“We know from our community that many people enjoy content made with AI tools, from AI artwork to educational videos, and we intend to give people the ability to increase or decrease of that, depending on their own preferences,” stated a spokesperson.
Scale of AI Content
TikTok shared that there are currently 1.3 billion videos on its app labeled as made with AI. Overall, in excess of 100 million pieces of content are submitted to the platform daily, making AI content a relatively small part of its complete catalog.
User Control Features
Viewers will be capable of decrease or raise the level of AI-generated videos they view by accessing the topic control feature in the app and selecting “AI-generated content”. Further subjects that currently be modified under the filter include news, clothing, beauty, and movement.
AI Disclosure Rules
TikTok’s policies oblige content makers to label “realistic” AI-generated content, and it bans malicious fake videos of well-known individuals or critical incidents. Any believable artificial content that is unmarked can be taken down under its terms of service.
Additionally, the app will now add an AI-generated tag to content made using its own AI tools, or identified by an cross-platform project for identifying content made by AI. This action is aimed to deter users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The company is also launching a $2m AI literacy fund for specialists and institutions to develop educational content about responsible artificial intelligence. This project will assist educational bodies specializing in training computer science.
Content Safety Approach
The video-sharing app has justified its moderation strategy, amid discussion over proposals to lay off a large number of safety staff in the UK. TikTok is planning to eliminate hundreds of positions in its trust and safety team in the UK capital, with labor groups and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A senior executive explained that staff-based oversight would still have a role, but AI can shield workers by filtering out the most graphic content ahead of it has to be seen by humans. TikTok reported a notable drop in shocking and graphic content reviewed by safety staff over the previous year due to the use of its machine learning processes.
It is vital to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to limit contact with harmful content as swiftly, which is the area in which a lot of the machine support is making a difference process content quickly.”
